As you plan your implementation of Microsoft Dynamics CRM, consider the following: adoption continues to plague the CRM industry, particularly in the area designed to track and manage sales operations. Will your implementation of Microsoft Dynamics CRM be any different, or will it end up as another expensive shelf-ware experiment?
The answer to this question may depend on recognizing the one significant difference between CRM users versus users of other systems you have implemented, such as accounting, inventory management, and procurement systems. The difference is, you cannot mandate CRM usage. Can you imagine an accounting clerk deciding they were not going to use the accounting system? The use of the accounting system is essential for them to perform their duties. The same does not hold true for CRM. Are you prepared to fire your top salespeople if they don’t put their data into Microsoft Dynamics CRM system (hereinafter referred to as “Dynamics CRM”)? In too many cases, salespeople are determining that the corporate CRM system is more a hindrance than a help and are not using it, with little or no consequence to this decision. So what option are companies left with?
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